When the ice bucket challenge started about a month ago, I was pretty skeptical. How does pouring a bucket of ice water over your head raise awareness as well as money for a charity?
Now, it's pretty amazing how this has taken off.
Prior to this, there hasn't been a lot of info about ALS. It's a mysterious disease. People who get it don't live long. So all of this hoopla is good stuff!
Here is a good article on how this all got started: